![]() Related: Top 5 SSL issues to understand (and avoid) How to add an SSL to your website Learn more by using our Help Center guide on What is an SSL certificate. Give your viewers confidence and keep your site secure with an SSL. Sites without an SSL installed will be deemed as lower-trust websites and will be penalized on search rankings. And for websites without an SSL? Here’s the warning that visitors will see: An SSL certificate will also impact your website’s SEO (search engine optimization). Put more simply, an SSL tells your customers that it’s safe to browse, shop and enter their secure information on your site. The private key is kept secure on the server and is used to digitally sign web pages. The public key allows a web browser to start an encrypted communication session with a web server via the TLS (Transport Layer Security) and HTTPS (Hyper Text Transfer Protocol Secure) protocols. The SSL itself is a digital document that ties the identity of a website to a cryptographic key pair, which includes a public key and a private key. ![]() An SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between networked computers.
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